Welcome to our little corner of the Internet. We’ll get you sorted.
As a small owner-managed advertising agency based in Munich, FIRST AD offers highly effective creative concepts for your corporate identity. Whether advertising, consulting or training, we’re fully committed to your success. Both on and offline. In English and in German.

As a small owner-managed advertising agency based in Munich, FIRST AD offers highly effective creative concepts for your corporate identity. Benefit from effective advertising that is refreshingly different, captivating, convincing, and not only keeps the target group but also your purse in mind.


Brilliant copy is music for the head and the heart. It sells without being pushy. 
We find the right words for every product and give it its own voice. It can be either loud or quiet, depending on the objective, but is always clear and precise – our greatest strength lies in simplifying the complex. A little FIRST AD copywriting magic makes tricky subjects wonderfully accessible. You can take our word for it.

We not only dress your product up in the right words, but also in attractive designs. 
In doing so, we set great store by the fact that they aren’t just unique, but also fit perfectly. After all, form with function is the most persuasive.

Don’t believe what they say – size does matter. 
Small agencies like us are faster, easier to work with, more effective, more affordable and more client friendly. Why? Because every project is equally important to us. 


FIRST AD has been in business since 1999. That’s 22 years full of ideas, joy and fighting spirit. The agency is owner-managed and led by Tanja Settele, copywriter and concept creator, market psychologist, expert trainer, optimist and perfectionist. We are particularly proud of the fact that some of our clients from the very beginning are still with us today. As each of us grew, we grew together.